Digtial Marketing Course
Learn Digital Marketing Skills for a Better Career
Join EdShift Academy’s practical Digital Marketing Course and learn the skills needed to grow businesses online. Gain hands-on experience with industry tools, live projects, website development, social media marketing, and online advertising.
Top Digital Marketing Skills You’ll Master
Learn essential digital marketing skills through structured lessons and practical assignments. Understand how websites, search engines, social media, paid advertising, and analytics work together to build an online presence.
Course Overview
The Digital Marketing Course at EdShift Academy is designed for students, freshers, aspiring marketers, and small business owners who want to develop practical digital skills.
Through offline classroom learning, guided assignments, and project-based activities, you’ll understand how to plan, create, manage, and measure digital marketing campaigns.
Beginner to Advance Level
4 Months Course + Internship
100% Practical Training
Offline Classroom Training
Live Projects & Case Studies
Certificate & Career Support
Detailed Syllabus
Explore the complete module-wise syllabus of our Digital Marketing Course. Learn the fundamentals, understand essential marketing tools, and build practical skills through guided assignments and projects.
- What is Digital Marketing and How It Works
- Understanding the Lead Generation Funnel
- Business Goals vs Marketing Objectives
- Overview of Major Platforms: Meta, Google, Canva, AI
- Domain & Hosting Basics
- Installing WordPress and Elementor
- Building Conversion-Focused Landing Pages
- WhatsApp Buttons, Lead Forms & Call-to-Action
- Canva Interface & Advanced Tools
- Creating Social Media Posts, Reels, and Ads
Ad Design Principles (Color Psychology, Fonts, Layouts) - Templates for Product Promotions, Offers, and Testimonials
- Assignment: Create a 10-Post Campaign for a Sample Brand
- Business Manager Setup & Account Configuration
- Campaign Objectives: Leads, Traffic, Engagement
- Ad Copywriting & Creative Testing
- Audience Targeting, Retargeting & Lookalike Audiences
- Budget Optimization & Troubleshooting Ad Rejections
- Introduction to Google Ads
- Search Campaign Setup for Local Businesses
- Keyword Selection & Ad Copywriting
- Call Tracking & Conversion Setup
- Budget Management & Optimization
- Techniques
- Planning Monthly Social Media Calendars
- Content Strategy for Instagram, Facebook & LinkedIn
- Hashtag Research & Trend Analysis
- Scheduling Tools & Insights
- Client Page Handling and Reporting
- Understanding AI in Digital Marketing
- How to Use ChatGPT for:
- Ad Copywriting & Captions
- Creative Prompts for Social Media Content
- Script Writing for Reels & YouTube Videos
- Generating Content Ideas & Hashtags
- Building Client Proposals
- Prompt Engineering (How to Ask the Right Questions)
- Using AI Tools (like ChatGPT / Google Gemini )
- AI Tools for Productivity, Research & Design
- BONUS: Crereate Your Own AI-Powered Social Media Calendar
- Meta Insights, Pixel & Google Analytics Overview
- Tracking Conversions & Measuring ROAS
- Preparing Client Reports
- Building Your Digital Portfolio
- Client Communication & Pitching Skills
- Setting Your Freelance Pricing
- Getting Clients from WhatsApp, FB, Instagram
- Real Client Case Study from Dreams Infotech
How to Join Our Digital Marketing Course
Fill out the registration form and share your contact details.
Understand the course structure, learning approach, and topics covered.
Discuss the fees, batch timings, and course details with our team.
Attend classroom sessions, practise digital marketing skills, and work on assignments and projects.